Brooke Lowman

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Strategy Development

Visual Design

Web Design & Development

Philosophy

Values

A few things I’m extremely proud to have accomplished.

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Effective strategy devlopment requires both a “thinker” and a “doer” – I’ll give you both.

My entrepreneurial mindset allows me to easily flex between high-level strategy and deep execution and devise a creative approach to solving ambiguous problems.

Collapse each section to see my personal contributions to each of these marketing efforts.

1. Demand Generation and Growth

Using a blend of paid and organic content, events, SEO/SEM, and digital tactics across various channels, SafeAI’s LinkedIn followers grew 157% in first year and increased social engagement to an average 8% CTR (from 2.7%).
Identified and executed on creative, scrappy ideas for customer acquisition that reduced Filament’s CAC from $10.67 to $1.54 and grew the email list from 0 to over 8,300 with an average 52% engagement rate.
Collaborated cross-functionally with sales and engineering to enhance lead quality through analyzing metrics, tracking ROI, and making data-driven decisions that increased ABB’s event attendees by 41% in one year.

2. Brand Development and Positioning

Define and implement SafeAI’s brand guidelines for positioning and messaging to establish resonant and impactful communication across all channels that aligns with the underlying value statements I worked with the C-Suite to develop.
Established brand identities from scratch for 20+ brands at Filament through a mix of hands-on development and coaching strategies. Taught 200+ entrepreneurs in paid group coaching programs and DIY courses, in addition to 8,000+ community members that received free trainings. Both free and paid trainings focus on ensuring a cohesive and engaging brand message flows through all aspects of their business.
Repositioned the corporate ABB brand narrative for the oil & gas market to evolve with the competitive landscape and customer preferences, while still maintaining the brand’s core values and mission.

3. Creative Direction and Visual Design

Work both vertically and horizontally across SafeAI’s marketing stack – from the strategic level to hands-on execution – to define creative direction across all channels including photography/video shoots, design templates for internal/external use, and producing all marketing materials and assets.
In addition to designing every asset in the Filament arsenal and over 20 other brands’ design toolkits, I used my eye for detail and consistency, combined with my deep understanding of typography, color, UI/UX, and grid systems to teach business owners how to powerfully blend visuals, messaging, and strategy across platforms for a seamless and captivating brand experience.
Shaped the visual and creative direction of ABB brand across the entire oil & gas marketing funnel, from awareness campaigns through to engaging performance assets like video series’ and event graphics, while still meeting corporate brand standards.

4. Content Development and Creation

Develop meaningful content to create brand awareness and provide education on SafeAI’s first-in-the-world innovative solutions including video production and editing, infographics, white papers, drawings/illustrations, product brochures, and presentations for end users, board members, and investors.
Multi-channel content creation for Filament’s top of funnel including social media posts, quizzes, newsletters, paid advertising, live events, and podcasts through to end user trainings, program development, coaching and training, and DIY courses.
Lead cross functional teams at ABB to develop compelling and targeted content assets like product/event photography, training videos, product data/spec sheets, brochures, and more to educate prospects and customers about product value and drive engagement.

5. Sales Enablement / ABM Strategies

Empower SafeAI’s C-Suite with deeply personalized tools, resources, and presentations necessary to retain valuable partnerships, secure new POC customers, and increase investor dollars from private equity and venture capital funds.
Utilize modern demand generation best practices for Filament, such as conversational marketing, personalized direct outreach, predictive intent, etc. to meet sales and revenue targets, and maintain a consistent experience throughout the customer life cycle.
Work closely with ABB’s sales/custom-engineering teams to align marketing efforts with sales objectives, providing them with high-impact marketing materials including customer-specific brochures, landing pages, email campaigns, and presentations.

6. Team Building and Management

Oversee relationships with SafeAI’s agencies and contractors to support on campaigns, content generation, or other initiatives including a press strategy that enhances SafeAI’s reputation and presence with media placements in Forbes, CNBC, and more.
Lead, hire, and grow a creative, remote team of >10 independent contractors for Filament, inspiring and mentoring them to reach their full potential and fostering an innovative, collaborative culture. Establish clear KPIs and goals to ensure a standard of excellence by evaluating performance against desired outcomes.
Manage and oversee the day-to-day activities of ABB’s integrated marketing team consisting of 3 full-time employees covering events, social media management, and multi-media/video production.

7. Product Launch and Go-To-Market

Implement product marketing initiatives for SafeAI to effectively communicate the value propositions of both products and SaaS solutions and features to both B2B and B2C customers, as well as private investors and VC funds.
Identify market trends, competitive landscape, and customer insights to inform product positioning and successfully launch over 25 digital products at Filament and over 40 products for Filament clients.
Own the planning, management, and execution of marketing support for 7 new product launches at ABB, collaborate closely with cross-functional teams to shape how these new products were presented to the market, and provide all necessary marketing assets like emails, trade show graphics, web pages, press releases, brochures, technical specification documents, and more.
Plus allocating and optimizing marketing spend over various channels for all employment experience, including ABB’s 7-figure marketing budget.

8. Field Marketing and Events

Develop and execute SafeAI’s event strategy to build brand awareness including trade show booth design and production (see photo on left), in-booth presence to engage with event attendees, and post-event cross-functional efforts to follow up with leads.
Design, develop, and host 150+ live digital events for Filament including educational webinars, monthly challenges, a weekly interview series, and real-time marketing trainings.
End to end event management at ABB from event selection, target setting, pre, onsite and post execution, evaluation, and reporting for 8+ training events with up to 600 attendees, 15+ customer hospitality events at industry trade shows, and 5+ “lunch and learn” regional events at satellite offices.
Owned creation and installation of event materials at ABB including registration website, attendee mobile app, building graphics and signage, training presentations, and promotional digital and print advertising.

Your marketing strategy pairs perfectly with your visual design strategy.

Graphic design was my first love (my mom taught me Photoshop in 3rd grade!) and I love being able to pair those skills with a bigger vision in marketing and brand growth campaigns.

I love using my put these skills to use through establishing brand guidelines and ensuring the integrity of the brand is upheld across every touchpoint.

I’ve worked with solo entrepreneurs, SMB’s,global fortune 500companies and everything in-between.

All

Brand Development

Collateral / Print

Digital Content

Event Design

Video Production

Your website should be a powerful tool to bring in sales.

While having a gorgeous website is high on the priority list, at the end of the day, it doesn’t matter what it looks like if it doesn’t make you any $$$.

I’ve built over 50 websites on platforms like WordPress, HubSpot, Squarespace, Wix, and so many more. I can’t wait to keep learning new web platforms!

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Don’t forget to check out themobile versionstoo!

Corporate / Startup

SafeAI

ABB Upstream Oil & Gas

SMB’s

Knock Out Dentz

Ellis Concrete

Counted Confections

New Path MMA

Burwell & Associates

Personal Brands

Karey Kapell

Bibhrajit Halder

Debbie Baldwin

Patrish Larkin

Dr. Nichole Teering

Kate Hutcheson

Is our marketingphilosophy in alignment?

Step 1



Step 1

Strategize

I’m a creative person so it’s easy for me to see your “big picture” vision, but my greatest strength lies in my ability to reverse engineer projects to completion. I’m a skilled non-linear thinker and can break down projects into manageable tasks to be completed on time.

Step 2



Step 2

Implement

Building powerful brands that connect with their audience is my bread and butter. What sets me apart is my skill in strategic marketing paired with my technical abilities in graphic and web design. I have extensive experience with creating marketing campaings and design/web myself, as well as overseeing teams with marketing, design, and website implementation.

Step 3



Step 3

Optimize

Since marketing strategies require constant maintenance and analytics, it’s important to know how to read data and make adjustments accordingly. Luckily, I’m a rare blend of creative artistry and analytical nerdiness and I’ve been praised time and again for my color-coded spreadsheets.

Do our core values align?

Here’s what I believe… most people at this level will be is qualified and have great experience. They’ll check the majority of your boxes.

But who we are as a person is what truly sets us apart.

If you feel like these values are in alignment with your organization, then we’ll bea great fit!

Approachability

Efficiency

Ownership

Implementation

Individuality

Always Keep the Door Open

Humans want to feel seen, heard, and understood, whether you’re talking about marketing strategy or inside your own team. Prioritizing an open-door policy is key to effective communication and building effective cross-fuctional teams.

The Path to Profitability

Numbers and analytics are the holy grail of marketing. Focus on identifying gaps and optimizing existing systems before you throw the baby out with the bath water – knowing what numbers matter and how to adjust accordingly leads to higher efficiency and more profitability.

Don’t Sit Around Waiting…

Be proactive and accountable for your work. Saying “I don’t know (but I’ll get back to you)” is much preferred to sitting around waiting for someone to tell you exactly what to do and how to do it. Take the initiative, ask for help if needed, and figure it out.

Take (Calculated) Action Faster

The best laid plans mean nothing if they forever live in a spreadsheet and never see the light of day. A calculated failure that teaches you a lesson is powerful and you can’t course correct until you put something out there.

Diversity is What REALLY Makes the Dream Work

No one else can be YOU. The more unique ideas, perspectives, and experiences, the better the outcome will always be. My goal is to foster belonging and empowerment at work to create an inclusive culture of creativity.

Website Design by Me, Brooke Lowman.

Contact Brooke

USA	Canada
Mexico	Australia
Japan	Germany
Norway	Austria
Portugal	RSA

Tech / Innovation	Oil / Gas
Health / Wellness	Publishing
Coaching	Arts / Media
PLUS – I’m a fast learner and love learning in new spaces!

Brooke Lowman

brookelowman@gmail.com

+1 (918) 906-3693

LinkedIn Profile

A few things I’m extremely proud to have accomplished.

Global Experience in Multiple Industries

10 Countries

6 Industries

Up to 64% Conversion Rates

Higher CTRs

More Leads

157% Average Audience Growth Month Over Month

Social Growth

Email Growth

Intersection of Creative and Strategy

BSBA in Marketing

AAS in Graphic Design

Effective strategy devlopment requires both a “thinker” and a “doer” – I’ll give you both.

Collapse each section to see my personal contributions to each of these marketing efforts.

Your marketing strategy pairs perfectly with your visual design strategy.

I’ve worked with solo entrepreneurs, SMB’s,global fortune 500companies and everything in-between.

Your website should be a powerful tool to bring in sales.

Don’t forget to check out themobile versionstoo!

Corporate / Startup

SMB’s

Personal Brands

Is our marketingphilosophy in alignment?

Strategize

Implement

Optimize

Do our core values align?

If you feel like these values are in alignment with your organization, then we’ll bea great fit!

Always Keep the Door Open

The Path to Profitability

Don’t Sit Around Waiting…

Take (Calculated) Action Faster

Diversity is What REALLY Makes the Dream Work

Brooke Lowman

brookelowman@gmail.com

+1 (918) 906-3693

LinkedIn Profile

A few things I’m extremely proud to have accomplished.

Global Experience in Multiple Industries

10 Countries

6 Industries

Up to 64% Conversion Rates

Higher CTRs

More Leads

157% Average Audience Growth Month Over Month

Social Growth

Email Growth

Intersection of Creative and Strategy

BSBA in Marketing

AAS in Graphic Design

Effective strategy devlopment requires both a “thinker” and a “doer” – I’ll give you both.

Collapse each section to see my personal contributions to each of these marketing efforts.

Your marketing strategy pairs perfectly with your visual design strategy.

I’ve worked with solo entrepreneurs, SMB’s,global fortune 500 companies and everything in-between.

Your website should be a powerful tool to bring in sales.

Don’t forget to check out themobile versionstoo!

Corporate / Startup

SMB’s

Personal Brands

Is our marketingphilosophy in alignment?

Strategize

Implement

Optimize

Do our core values align?

If you feel like these values are in alignment with your organization, then we’ll bea great fit!

Always Keep the Door Open

The Path to Profitability

Don’t Sit Around Waiting…

Take (Calculated) Action Faster

Diversity is What REALLY Makes the Dream Work

I’ve worked with solo entrepreneurs, SMB’s,global fortune 500companies and everything in-between.