You know you need to build an email list.
So you’re making super helpful free content.
You’re Canva-ing the crap out of some pictures.
You’re writing posts and articles and sharing them in every single place you can.
Livin’ the #nopromo life in other people’s groups.
You also know you need to like, actually talk to the people once they’re on your list.
You know you have to get a website up eventually.
And write all the actual words to go on the website.
And get a logo designed.
And, oh yeah, work with some actual clients at some point.
Your “I know I should do this” list is 8.5 miles long and growing.
But you’re trying.
You’re taking the initiative.
You’re doing the freaking work that everyone says you need to do.
Why isn’t it working?!?!
Because you’re not being YOU.
Because you aren’t being the uniquely freakin’ awesome human that you are.
Because you’re doing exactly what everyone is telling you to do.
But why are you doing that!?
You don’t want to be a copycat.
You don’t want to sound like everyone else.
So why are you doing the same things as everyone else?
Here’s my tip:
Don’t do things because it’s what you’re supposed to do.
Stop “should-ing” all over yourself and make up your own damn mind.
The world doesn’t need 742 internet businesses that are all saying the exact. same. thing.
It’s effing boring.
And no one cares.
Decide what’s right for YOU.
Then build your brand around YOU.
Because YOU are your brand.
And once you do that, something ✨magical ✨will happen.
It’ll be approximately 104% easier to do allllll of those things.
Because you’ll already know exactly what to say.
And exactly how to say it.
And hell… you might even have some fun with it.
I know I do!