But showin’ your stuff is hard, right?
Maybe this’ll ring some bells for you...
You’ve tried everything you know to do, but you’re still struggling to find some stinkin’ clarity around what makes you different from everyone else.
You’re totally embarrassed to send people to your website because it doesn’t reflect your true personality – like, at all.
You know what you DON’T want it to look like, but you’re stuck in that never-ending cycle of “I’ll know it when I see it,” and you never actually figure it out.
You’re busy with other things like, you know, actually making moneyyyy, and you don’t have time to worry about this stuff – you’re annoyed and overwhelmed and worried that your whole brand could take a nose dive into the crapper any minute.
Passion. Meaning. Truth. Your “give-a-shit.” Your WHY. This is the foundation that everything is built on. Meaning it’s super-effing important to get it right from the very beginning. (drama intended) Be prepared to:
This shit is hard, and I know we’d all love someone just telling us what to do. But then it wouldn’t be YOUR brand. YOU are your brand. So be prepared to:
There will be absolutely NO guessing or second guessing or trying a hundred different things until something finally sticks. Every decision and action has a purpose, a goal, and a strategy. Get ready to:
STOP COMPETING ON PRICE and set up your biz so it’s efficient, valuable, & PROFITABLE. Get ready to:
Once the foundations are in place, you’ll wanna’ actually find your dreamy clients, right? I thought so. Get ready to:
I get it... your business is like your baby. My clients are also amazing biz owners that treat their businesses like their babies. It’s kinda’ like a pre-requisite for me 💛 Here’s what they thought about workin’ together. *I’m blushing*
I had my doubts about what value I could gain from just talking to a stranger about my business, but it has been the absolute best decision of my life. Brooke's ability to pinpoint exactly what I'm trying to communicate (and call me on the things I am avoiding) has been instrumental in bringing me the clarity I need to communicate with my clients. Working with Brooke has made me braver and more confident in my own abilities - she’s helped me transform my fears into strengths that actually define my brand and attract the right clients. As I move forward into a business model of providing writing coach services to others, I'm incredibly glad I have Brooke as a role model. She has a combination of friendliness, professionalism, and solid know-how that I can only hope to emulate.
Tanya Schofield, DraftCrafting tanyaschofield.com
When I began working with Brooke, I only had a concept. I did not have a clear picture in mind of what I wanted the outcome to be. Working with Brooke helped me dig in and figure out what I wanted my brand to represent and the kinds of clients I wanted to attract. Brooke’s no-nonsense approach, process, and awesome marketing and design background helped bring my new brand to life. I have tried piecing things together in the past and ended up just wasting time and money without a cohesive strategy. Brooke helped deliver that for me and saved me so much time and effort by having a complete solution. I really appreciate her dedication and support during the process!
Michelle Hammons, Certified High Performance Coach™
I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.
Megan Naasz, Allay Accounting allaycpa.com ( 👈🏻 P.S. I made this one 😍)
The Focus Session a 2 hour intensive used to dig reeeallllyyyy deep into your current goals, strategies, and processes to find out how your brand is currently being perceived and develop a solid action plan based on your current situation.
I WILL DESIGN ALL OF YOUR BRAND ASSETS FOR YOU. That means all of your stuff will look, feel, and sound exactly like YOU. You don’t have to spend hours, weeks, or even MONTHS doing it all yourself or hunting Fiverr for a decent designer only to be disappointed that it doesn’t really “feel” like you. I’m a Creator and I love this shit.
Again with my Creator side coming out... it breaks my freaking heart when I go through the branding process with my clients and I see their excitement to implement what they’ve created, but then they try to DIY their websites or they can’t find a web designer or developer or copywriter that really “gets it” and they end up with a hodge-podge of BLAH that doesn’t portray all of the things we have worked so hard to create together! So I’ll build your website for you.
Systems are one of the most often overlooked part of your brand strategy. But OMG they are so effing important! Not only do you want your biz to run efficiently so you can be keep yourself sane, but you also want to have a smooth process for your clients to follow, right?! And you want it to represent your personality, right? Right.
My philosophy is if you don’t succeed, then I don’t succeed. So obviously, I WANT you to succeed.
Whew... that was a lot. Let’s recap.
You get 4 months of support to create a business that
is centered your dreams and passions and PURPOSE
looks, feels, and sounds exactly like YOU so you can connect with your ideal clients
is set up strategically to achieve your income & other goals
doesn’t compete on price, but is efficient and profitable
attracts your ideal clients like freakin’ magnet
all of your materials designed for you (even your logo)
a full website built and launched (with all of the copy written for you)
complete setup and integration of your systems
unlimited support between calls
$12,000 or 4 payments of $3,500
Amazing! Brooke’s insight was so spot on I was mind blown. As someone who has spoken with more than one “expert” in the field, Brooke has been HANDS DOWN THE BEST when it comes to actually getting to the core of what was impeding me from moving forward with my organizational goals. After my sessions with Brooke, my brain’s creativity center was ready to go - but THIS TIME with a CLEAR-CUT vision on what my goals were/are, and understanding WHO I should be communicating my message to that would benefit most from my service. 💖
Kayla Shea Wilkerson, eNurseConsulting
I felt like I was talking to a super smart friend who not only cared a great deal about my success but would also shoot me straight. It was like everything I needed to do became clearer and more manageable. She gave me specific tips for my website that I never would have thought of, but are easy to implement! Absolutely would recommend.
Amy Camenisch, Amy Lorraine Nutrition
It was obvious after 5 minutes of the call that Brooke was an expert in her field. I learned more in one hour than I could have possibly learned in a month of webinars/tutorials. She knew exactly what I was asking even when I wasn't sure what I needed help with. If I were to sum up the call in one word it would be: WONDERFUL!
Toni Marinucci, Tips With Toni
Get some A’s to ya’ Q’s
WHAT TYPE OF THINGS SHOULD I EXPECT FROM OUR SESSIONS?
The 12 sessions take place over a 4 month period. We’ll meet once a week for 3 weeks in a row, then have a week off for implementation (your #getshitDONE week). You can expect a mix of coaching, where I’ll push you to dig deeper and challenge you to step out of your comfort zone, and consulting sessions, where I’ll recommend targeted strategies and assign action items for you to implement.
HOW MUCH SUPPORT WILL I ACTUALLY GET FROM BROOKE?
I’m fully accessible to my clients. I only take 4-5 private clients at a time so that I can give you the level of attention you deserve. In addition to our 12 regular sessions and our bonus 2 hour Focus Session, you’ll have full access to my private email account to ask anything you want between sessions. I’ll respond as fast as I possibly can, any time Monday-Friday, but ALWAYS within 48 business hours. (I have to put that for legal reasons... but it’ll be sooner than that unless something weird happens to me.) If you’re stuck, I WANT you to reach out to un-stick yourself as soon as effing possible.
I’M JUST STARTING MY BUSINESS. IS THIS RIGHT FOR ME?
YES! Brand Boldly is PERFECT for new businesses. You can get started on the right track and save yourself so much time down the road. You just need to have a solid idea for what you want to create. If you don’t already have a business idea, then go do that first, yo. Also, regardless of what stage of business you’re in, your goals need to include providing a shit-ton of value to your clients – if your only goal is to make a bunch of money, then we won’t be a good fit.
I’M A [insert random profession here]. IS BRAND BOLDLY GOOD FOR MY BUSINESS?
As long as your business provides a “service” to your clients, then yes. A few examples include coaches, consultants, graphic designers, artists, creative entrepreneurs, virtual assistants, online course creators, and even local service businesses like real estate agents and neighborhood dog walkers. Basically, as long as you’re not into network marketing or selling actual, physical products, then you’re good (those things require different marketing strategies and it just ain’t my thang).
I’M NOT SURE I’LL HAVE ENOUGH TIME TO DO THIS...
Valid. Honestly, this is the number one thing that keeps people from investing. And full disclosure, I’ve even had a couple of clients end the program early because they weren’t able to give this the focus and attention it deserves. Yes, I’m doing a lot of the work for you, but there is still a lot that’s going to be up to you. And really... it’s up to YOU how much time you want to invest into your business. If it were me, then I would block off the 1 hour per week for our calls, plus an extra 4-8 hours per week at least to work on this stuff. Like actually block it off in my calendar for the entire 4 month program and make sure I stick to it.
CAN YOU GUARANTEE THAT I’LL GET MORE CLIENTS / MAKE MORE MONEY / [other result]?
LOL. Nope. That’s all you, baby. All I can do is give you the tools to help you get where you want to be. I CAN guarantee that I will be there for you 110%, every step of the way, and I’ll be fully dedicated to you and helping you achieve your version of success.
I REALLY WANT TO DO THIS, BUT IT’S OUT OF MY PRICE RANGE RIGHT NOW. WHAT ARE MY OPTIONS?
Hey, I get it. Deciding to get one on one support is a big commitment – especially financially. If you know you want to work with me, but you’re looking for a lower investmet, then you have a couple of choices.
Option 1 – Start with a Focus Session. It’s a 2 hour intensive to get you on the right track. Option 2 – Check out my Brand, Book, & BANK course. Basically, it’s a DIY version of the Brand Boldly principles.
WHAT IF I ALREADY HAVE A LOGO / WEBSITE / DESIGN?
I’m gonna’ go out on a limb here and say that if you’re interested in this program, there’s probably somethin’ about your visuals that just ain’t working for you, amiright? But... sometimes I’m wrong (plz don’t tell anyone), and I’m not about trying to re-invent the wheel. If you love it, and it’s working for you, then keep it and we’ll focus our attention on a different part of your brand.
YOU TALK DIFFERENT THAN THE REST OF THE INTERNET. WILL MY STUFF SOUND LIKE THAT, TOO?
Don’t let my love affair with ballsy business words fool you. It’s my job to get all up in YOUR head and help you find YOUR unique voice. I’m always listening to you, but not like, in a creepy way or anything. In addition to helping with your brand strategy, I’m also noticing your word choice, tone of voice, and style choices. Sometimes when we’re done, people tell me I know them better than their own mommas. It’s kinda’ like my superpower, I guess.
WHAT IF I HATE MY DESIGN / LOGO / WEBSITE WHEN WE’RE DONE?
You won’t. That might sound braggy, but I mean, that’s never happened to me before... I promise though, if you aren’t absolutely IN LOVE with your brand, then we aren’t done yet. I want you to love it so much that you want to take it out to a fancy steak dinner and buy it a big, fat, sparkly, diamond ring 😍 💍
WHAT MAKES BRAND BOLDY DIFFERENT (aka BETTER) THAN OTHER PROGRAMS?
At the risk losing you forever, I’m gonna’ let you in on a secret...
Most branding and business coaches, experts, strategists, consultants, whatevers are all teaching the exact same concepts. You can discover your ideal clients or learn about marketing strategies from at least 150 other qualified experts.
If you choose Brand Boldly, it’s because of ME, Brooke Lawson. No one else can teach these things the way that I teach them. Because no one else’s brain works the way mine does. And if you’ve made it this far down this long-ass page, then I’m guessing you resonate at least a little bit with the way my brain works. I am my brand. I am my differentiator. I am my unique selling proposition.
Just like YOU are for your business. You are your brand. You are your differentiator.
But listen... I’m not here to talk you into anything. Ever. Only YOU can decide what’s right for you. Take a minute. Think about what it would feel like to be fully supported, and to wake up every day and have a business you’re absolutely in love with because it’s designed specifically to get you where YOU want to be. If it feels right, then I’d love to help you.
WHAT HAPPENS IF I SAY YES?
I know how scary it can be to take that leap and start something new. It always makes me feel better when I know exactly what to expect. That’s my Sage-y side comin’ out. Maybe it’s the same for you. So here’s is what would happen:
1. You click the button below and apply for a call (actually, it’s a video chat via Zoom) 2. You’ll be re-directed to a thank you page 3. You’ll receive a confirmation email with instructions to book a call on my private calendar 4. We’ll chat and learn more about each other 5. If we decide to move forward, I’ll email you the info we need to get started (contract, payment, etc.) 6. You’ll send it back and I’ll get everything set up on my end 7. You’ll get a welcome email crammed FULL of orientation materials so you can dive in right away + instructions to book your VIP bonus Focus Session