If you’re the smartes t person in the ro om, then you’re in the wrong ro om.

What the eff even are archetypes?!

Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business + life.

Let’s dive the heck in.

Strengths

Solve problems with logic
Naturally skeptical & questioning
Can detach/be free from bias

Goals

To seek deep understanding
To always find the truth
To be objective & honest

Weaknesses

Sometimes impractical
Can be critical or condescending
May overthink without ever acting

Fears

Being fooled or outsmarted
Being seen as ignorant
Feeling confused

Expert
Scholar
Advisor
Mentor
Thinker
Teacher

Real life Sage Br ands

Click the logosto see how even the biggest brands utilize their archetypes.
Sage Brand Archetype
Analytical
Rational
Skeptical
Intelligent
Clever
Confident
Now that we’ve covered the basics…
Let’s dig into the FUN stuff, yo!

Sage Brand Archetype

TV Show

Emojis

Sage Brand Archetype

Online Entrepreneurs

Wisdom is one of the most valuable – and rare – commodities in the entrepreneurial world.

But don’t confuse wisdom with knowledge, or even with intelligence. Anyone can learn a new skill. Anyone can study and replicate strategies they’ve read about on the internet.

It takes true wisdom to take a pile of information and apply it in a useful way. That’s what the Sage does.

 John Lee Dumas // Entrepreneurs on Fire

OMG he is amazing. I think one of the most misunderstood things about online biz (and business in general) is that people don’t pay to just get more information. People need ORGANIZATION of information so they can apply it to their business in a useful way. That’s what JLD does with Enrepreneur of Fire.

He has the BEST guests on his show and they share real, practical, A-FREAKIN’-MAZING advice. It’s my dream to be on his show. Have your people call me 😉

Follow JLD:
            

Sage Brand Archetype

Fictional Characters

Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Sage Archetype.

THE GOOD Side

Belle

Belle has always been one of my favorites. She stays true to herself and sticks to what she loves, even when everyone in town thinks she’s a weirdo. Except Gaston. But, he’s just creepy.

THE BAD Side

Jafar

He’s pretty much the worst advisor, like ever. He just wants take over Agrabah and marry a girl who wants nothing to do with him. Plus, he’s way too old for her anyway, right!? Ew.

THE GOOD Side

The Hulk

He’s a giant, green, scholarly monster. Yes, you could argue that he belongs on the dark side of the page, but he’s good deep down. So he stays here. My page, my rules. Suck it.

THE not-really-BAD Side

Dr. Stephen Strange

I know he’s not really bad. But he’s a good representation of the dark side of the Sage. He’s overly critical, cold, impractical, and generally a dick. Which kinda makes me like him even more.

THE GOOD Side

Hermione Granger

Hermione fits the Sage Archetype to a T. She’s smart, analytical, and she regularly saves the guys’ butts because she’s always prepared for everything. Those goobers woulda’ been dead in the first book without her.

THE not-really BAD Side

Percy Weasley

Percy has all the characteristics of the shadow side of the Sage. He’s a condescending, goody-two-shoes that annoys the pants off of everyone. But, he is usually right. Doesn’t that make it even more annoying, though? It does.

THE GOOD Side

Missandei

She’s Daenerys’ most trusted advisor and friend. She’s always totally honest, she’s intelligent, she’s loyal, and she has good hair. Not really relevant, but still. There you go.

THE BAD Side

Lord Varys

He obviously values knowledge, which is usually a pretty good thing. But, ugh. He totally sucks. Him and his “little birds” need to butt the heck out of everybody’s business.

Sage Brand Archetype

My favorite part… Music! 

My favorite part… Music!  

Rock n roll, baby

Simple Man // Lynyrd Skynyrd

This puppy is crammed full of Sage advice. I even played the Shinedown cover at my wedding when my hubby danced with his mama.

Country

The Gambler // Kenny Rogers

Dude, this song has some of the most practical advice I’ve ever heard. Hint: it’s not just about a card game.

Pop

You Learn // Alanis Morissette

No amount of reading or researching can replace actually doing things. Alanis gets it. And it’s a good lesson for the Sage to remember, y’all.

My favorite Sage song

Don’t lie to me // Eye Empire

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Sage Brand Archetype.

I love this song. “Don’t lie to me. I just need to feel the pain of the truth.”
Seeking the truth at any cost. Fitting, right?

Sage Brand Archetype

Social media profiles the Sage will love to follow

@cicivford

Click to follow on Instagram

@iflscience

Click to follow on Instagram

@ted

Click to follow on Instagram

@nasa

Click to follow on Instagram

Sage Brand Archetype

Pin this page!

Sage Brand Archetype

Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!

I just love the Sage-y memes.

They’re so snarky and overly critical. All the most fun qualities that come with the archetype.

Sage Brand Archetype

Hey new friend!

 

Hey there, I’m Brooke!

I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.

I just want you to focus on being you.

Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.

Just let me teach you how to finally use it.

Learn how I can help

I know this was super fun and all, buuuuut….

Human brains are crazy, complex, amazing things, y’all

No one fits perfectly inside only 1 of 12 boxes

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.

PRIVACY POLICY    |    TERMS OF USE    |    SITEMAP    |    MEDIA     |    CONTACT    |            

PRIVACY POLICY    |    TERMS OF USE    |    SITEMAP
MEDIA     |    CONTACT     |            

PRIVACY POLICY    |    CONTACT
TERMS OF USE    |    SITEMAP 
MEDIA    |            

© 2019 FILAMENT, LLC   |   DESIGNED BY ME, DUH. GET THE TEMPLATE HERE

© 2019 FILAMENT, LLC
DESIGNED BY ME, DUH.
GET THE TEMPLATE HERE