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Leader

Aristocrat

Politician

Royal

Sovereign

Boss

Let’s get to know the Ruler Brand Archetype

If you didn’t know already, Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my article over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my attempt at giving you the best motherloving look at the Ruler Archetype you’ve ever seen.

Let’s dive the heck in.
Already know the basics? Jump to the good stuff👇🏻

Strengths

Naturally dominant personalities
Offer security & stability
Sophisticated & authoritative

Weaknesses

Easily corruptible
Can be too controlling
Can sometimes be entitled/greedy

Goals

To be powerful & influential
To create wealth & prosperity
To be respected

Fears

Chaos
Being overthrown
Being seen as weak

Motto

Power isn’t everything, it’s the only thing.

Ruler Brand Examples

Click the logos 👇🏻 to see how even the biggest brands utilize their Ruler Brand Archetype.

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List of adjectives that appear on every Brand Archetype page

Responsible

Strong

Stable

Confident

Organized

Structured

TV show

Ruler Brand Archetype

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Emojis

Ruler Brand Archetype

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My fav internet entrepreneur

Ruler Brand Archetype

Success and power are a way of life for the Ruler Brand Archetype. Money is just a tool to achieve their goals, and this mindset means money flows through them easily.

Rulers are all about creating order and structure. They show up in the entrepreneurial world as the ones with proven and tested, step-by-step processes for how to do things.

Sam Ovens // Consulting Accelerator

Sam’s story is an inspiring one.
He did everything the “right way,” but he decided he wanted more than a cubicle life.
While that’s basically the same story as most entrepreneurs, Sam’s is different.

He’s different because he made 18 MILLION DOLLARS by the age of TWENTY-SEVEN.
And he started his company from his parents’ basement with $0.

His Consulting Accelerator teaches new entrepreneurs (and seasoned ones) how to create a scaleable, online consulting businesses. His website says he’s already created 24 millionaires from this program. Impressive, right?

Follow Sam

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Fictional characters

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THE GOOD

Elsa

She’s literally a queen, so she obviously had to be on this page. She’s not your typical Disney heroine, but she’s better. She’s a strong leader, and even though it took her a minute to figure it out, she brought Arendelle back together again.
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THE BAD

Randall Boggs

Randall is the lizard (?) or maybe snake-y thing with legs (?) jerk that tries to steal the top spot away from from Mike & Sully. Classic Ruler shadow side – afraid of being overthrown. Ugh. I bet he’s even actually slimy.
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THE GOOD

Minerva McGonagall

Professor McGonagall is classy, strong, responsible, and kind of a badass. She keeps the kids in line, but leads by example and empowers them to do the right thing.
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THE BAD

Dolores Umbridge

Talk about abuse of power, man. She was controlling, abusive, condescending, and just plain mean. Basically, she was a straight-up tyrant. Luckily, she finally got sent to Azkaban where she freaking belongs.
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THE GOOD

Iron Fist / Danny Rand

Even though he spent a big chunk of time in K’un-Lun with those ninja monks, his glow-y fist defaults him into boss status. Also, he’s the CEO of a ginormous corporation.
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THE BAD

Ego

He was a little too big for his britches. Yes, he did create an entire universe, but he also used his power for evil things – like trying to murder everyone. But his name is EGO, so we really should have seen it coming, right?
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THE GOOD

Robb Stark

Nooooooooo! 😫 I’m still mad about this one. Robb was kind, responsible, and he would have been a freaking fantastic King. That effing old man is one of the worst characters. Luckily, Arya finally took care of him.
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THE BAD

Night King

This guy is pretty terrifying. And he doesn’t even speak?! But I bet it takes some strong leadership skills to organize an entire army of undead zombie things.
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My favorite part… Music

Rock n roll, baby

Cryin’ Like A B*tch // Godsmack

Rulers ain’t no b*tches. They’re tougher than nails – Godsmack can promise you that.

Country

Rock My World // Brooks & Dunn

This video is unbelievably cheesy. But that little country girl is a total bosslady. She wears snakeskin boots, got an A in math without crackin’ a book, and looks good in her denim and pearls. #boss

Pop

Fight Song // Rachel Platten

Rulers come out on top not because they don’t have struggles, but because they overcome them with confidence and grace. They fight through them, they challenge themselves, and they’re classy AF.

My  favorite Ruler song

Show Me A Leader // Alter Bridge

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Ruler Brand Archetype.

Alter Bridge is one of absolute favorite bands ever.
I think I might actually be in love with Myles Kennedy.

Instagram profiles the Ruler will love to follow

Ruler Brand Archetype

A post shared by Timothy Sykes (@timothysykes) on

A post shared by GOODLIFE (@goodlife) on

Ruler Archetype inspiration on Pinterest

Ruler Brand Archetype

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Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!
You can absolutely be a classy lady AND drop f-bombs. #boom.
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Hi! Hi! Hi!

I’m Brooke Lawson

I work with service-based entrepreneurs, who are tired of having cookie-cutter, “me-too” businesses that look and sound exactly like every else, and I help them to instead create a highly profitable brand that reflects their true personality and attracts their ideal clients like a freakin’ magnet.

But I’m not just a Brand Strategist, I’ve always been a creative at heart and I refuse to give it up. That means my VIP packages also include done-for-you design assets, too! As a one-on-one client, you also get:

  • a custom logo design
  • a beautiful WordPress website
  • done-for-you copywriting
  • social media graphics and templates
  • marketing materials

And here’s the best part… not only will it look DAMN GOOD, but since I’ll know your brand inside and out after working together, all of those materials are 100% representative of YOUR brand, YOUR goals, and YOUR personality. Pretty cool, right?

But here’s the thing…

Caregiver Brand Archetype

Human brains are crazy, complex, amazing things, y’all

No one that has ever existed fits perfectly inside only 1 of 12 boxes.

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.