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Realist

Everyman

Girl/Boy Next Door

Neighbor

Orphan

Citizen

Let’s get to know the Regular Guy/Gal Brand Archetype

If you didn’t know already, Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my article over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my attempt at giving you the best motherloving look at the Regular Guy/Gal Archetype you’ve ever seen.

Let’s dive the heck in.
Already know the basics? Jump to the good stuff👇🏻

Strengths

Down-to-earth and relatable
Action-oriented
Easy to talk to/approachable

Weaknesses

Can be victims or complainers
Often lose their own identity
Can be overly pessimistic

Goals

To make everyone feel accepted
To create strong communities
To have meaningful connections

Fears

Being left out
Standing out from the crowd
Being exploited

Motto

We all put our pants on one leg at a time.

Regular Guy/Gal Brand Examples

Click the logos 👇🏻 to see how even the biggest brands utilize their Regular Guy/Gal Brand Archetype.

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List of adjectives that appear on every Brand Archetype page

Authentic

Honest

Empathetic

Practical

Hardworking

Reliable

TV show

Regular Guy/Gal Brand Archetype

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Emojis

Regular Guy/Gal Brand Archetype

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My fav internet entrepreneur

Regular Guy/Gal Brand Archetype

The Regular Guy/Gal Brand Archetype is one of my favorites for entrepreneurs.

They’re the sterotypical “girl next door” type that you want to be around all the time. They’re positive and optimistic, but they know how to keep it real, too.

Melissa Pharr // WEALTH CREATION COACH

I love Mel. She’s down-to-earth, she’s relatable, she’s fun, and she makes everything SO EASY to understand.

She has a unique way of breaking down abstract ideas into concrete steps to achieve your goals. And she gives away a shit-ton of free content. Not the fluffy crap, either. Like real, actionable, content.

Follow Mel

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Fictional characters

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THE GOOD

Lilo Pelekai

Aw, I love Lilo. She’s a little bit weird, but all she wants is to have a deep connection with someone. Then she finds Stitch! He’s crazy and kind of mean, but she turns him around.
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THE BAD

Stinky Pete

All of those years he spent on a shelf with no love turned him into a bitter, old, a-hole. He tried to keep Woody and the gang away from their kiddos, but he ended up getting sent home with a little girl who probably loved him.
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THE GOOD

Neville Longbottom

Neville has always been a great friend to Harry. And everyone else, really. He started off a little bit shy, but he turned out to be a pretty resilient character. Also, he got really hot.
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THE BAD

Crabbe and Goyle

These guys just wanted to fit in with Malfoy and his crew. They’re followers and people pleasers. They probably wouldn’t have been bad in the first place if they had some different friends.
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THE GOOD

Star-Lord / Peter Quill

Honestly, I was skeptical about these movies. I only watched them because I’m no-so-secretly in love with Chris Pratt. But he’s actually a dang good superhero. He’s empathetic, hardworking, and his best friend is an cute-but-kinda-mean raccoon.
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THE NOT-BAD

Foggy Nelson

I know Foggy isn’t a bad guy – not even close, really – but he deserted his best buddy when he found out about his secret identity. #rude I guess he made up for it, though. But I’m still mad.
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THE GOOD

Jon Snow

He’s my favorite. I feel like I’ve probably said that before about someone else, but I mean it this time. He’s honest, humble, effing hot, practical, reliable, effing hot, and a great big brother. And he’s hot.
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THE NOT-REALLY-BAD

Myrcella Baratheon

Myrcella was just a sweet kid. She didn’t know how gross her parents were. Barf. So she can’t really be a bad guy, but her Lannister name just keeps her in this column. #RIP
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My favorite part… Music

Rock n roll, baby

HERE’S TO US // HALESTORM

Lzzy Hale’s got some pipes, dude.

Country

Pickup Man // Joe Diffie

He’s your typical guy next door, right? Maybe?

Pop

Hand In My Pocket // Alanis Morissette

She’s definitely a girl next door. Gah, I love her.

My  favorite Regular Guy/Gal song

Soulcreek // Black Stone Cherry

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Regular Guy/Gal Brand Archetype.

love this song.
Black Stone Cherry is my favorite blues-y southern rock band.
I may or may not have seen them like 12 times. I have.

Instagram profiles the Regular Guy/Gal will love to follow

Regular Guy/Gal Brand Archetype

A post shared by Budweiser (@budweiser) on

A post shared by Wrangler (@wrangler) on

Regular Guy/Gal Archetype inspiration on Pinterest

Regular Guy/Gal Brand Archetype

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Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!
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I’m usually not a big Will Ferrell fan, (Elf being the exception) but Step Brothers is pretty freaking hilarious.

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Hi! Hi! Hi!

I’m Brooke Lawson

I work with service-based entrepreneurs, who are tired of having cookie-cutter, “me-too” businesses that look and sound exactly like every else, and I help them to instead create a highly profitable brand that reflects their true personality and attracts their ideal clients like a freakin’ magnet.

But I’m not just a Brand Strategist, I’ve always been a creative at heart and I refuse to give it up. That means my VIP packages also include done-for-you design assets, too! As a one-on-one client, you also get:

  • a custom logo design
  • a beautiful WordPress website
  • done-for-you copywriting
  • social media graphics and templates
  • marketing materials

And here’s the best part… not only will it look DAMN GOOD, but since I’ll know your brand inside and out after working together, all of those materials are 100% representative of YOUR brand, YOUR goals, and YOUR personality. Pretty cool, right?

But here’s the thing…

Caregiver Brand Archetype

Human brains are crazy, complex, amazing things, y’all

No one that has ever existed fits perfectly inside only 1 of 12 boxes.

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.