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Rebel

Activist

Revolutionary

Outlaw

Nonconformist

Misfit

Let’s get to know the Maverick Brand Archetype

If you didn’t know already, Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my article over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my attempt at giving you the best motherloving look at the Maverick Archetype you’ve ever seen.

Let’s dive the heck in.
Already know the basics? Jump to the good stuff👇🏻

Strengths

Challenges the status quo
Passionate and empowered
Unafraid to take risks

Weaknesses

Can be destructive/dangerous
Easy to “cross the line”
Often alienates friends/supporters

Goals

To inspire radical change
To do things differently/better
To be free from establishment

Fears

Being weak or powerless
Being seen as boring
Being seen as a sellout

Motto

The rules were made to be broken.

Maverick Brand Examples

Click the logos 👇🏻 to see how even the biggest brands utilize their Maverick Brand Archetype.

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List of adjectives that appear on every Brand Archetype page

Shocking

Disruptive

Independent

Powerful

Rebellious

Radical

TV show

Maverick Brand Archetype

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Emojis

Maverick Brand Archetype

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My fav internet entrepreneur

Maverick Brand Archetype

I love me some Mavericks. I’m always drawn to them. I think it’s because they aren’t scared to say all the things I want to say. But I’m workin’ on that.

I think sometimes they get a bad rap, but they’re mostly just misunderstood. Luckily, they don’t care.

And in the spirit of breaking all the rules, I’m giving you my TWO favorites instead of just one.

Ash Ambirge // The Middle Finger Project

Oh how I want to be best friends with Ash. #girlcrushinghard

I mean, her whole business revolves around giving people the middle finger. To say I connect with her messaging deeply would be the understatement of the century.
She also has some effing amazing products for sale. I’ve bought pretty much everything she sells and you should, too.

Mark Manson // Doesn’t Give a F*CK

Oh how I want to be best friends with Mark, too. #boycrushinghard

His book is called “The Subtle Art of Not Giving a F*uck” and it’s freaking amazing. I read it in like, 2 days. Then I read it again immediately. And I’m subscribed to his articles. I’d subscribe twice if that meant anything.

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Follow Ash

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Follow Mark

Fictional characters

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THE GOOD

Mulan

Mavericks don’t just break rules for the hell of it. They’re agents of change. And Mulan is no exception. She isn’t afraid to do whatever it takes to protect her family. Even pretending she’s a dude.
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THE BAD

Sid Phillips

I’m all for kids being a little rebellious and pushing boundaries. But Sid catapulted over “the line” into out-of-freaking-control territory. He’s sadistic, destructive, and generally just a dick.
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THE GOOD

Sirius Black

Sirius ain’t afraid to break aaallll the rules. He’s was a rebel from the beginning when he was sorted into Gryffindor instead of Slytherin. Then, he busted outta’ Azkaban to expose Ron’s rat for the murderous traitor he was. RIP, bro.
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THE BAD

Lucius Malfoy

The “shadow side” of the Maverick would includes descriptors like destructive, dark or bad, out of control, and illegal. I don’t think anyone would argue that Lucius fits the bill.
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THE GOOD

Wolverine / James Howlett

He’s a total loner, kind of a misfit, and definitely a revolutionary. He does whatever the eff he wants and he hates rules. Plus, he’s Hugh Jackman, so he’s automatically awesome.
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THE ONLY-KINDA-BAD

Elektra Natchios

Yeah, sometimes Elektra is bad. But sometimes she’s not. She pretty much just does whatever she feels like doing and she doesn’t really care what anyone thinks about it. She’s a badass.
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THE MOSTLY-GOOD

Jaime Lannister

Sure, he’s got his flaws (like bangin’ his sister, among other things). And killing his boss didn’t do much for his popularity – even though he was crazy and probably deserved it – it sure as heck started a revolution.
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THE WORST EVER

Ramsay Bolton

He might be one of the most evil characters that has ever existed. He murders his whole family, cuts off Theon’s favorite appendage, and “takes advantage” of Sansa. Fortunately, she feeds him to some hungry dogs.
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My favorite part… Music

Rock n roll, baby

World on Fire // Slash & Myles Kennedy

Sometimes you’ve gotta’ burn what’s holding you back. Myles said it’s about “living your life with no regrets. Doing what you want – doing whatever makes you happy.” Sooo…sex, drugs, and rock n roll, obviously.

Country

Family Tradition // Hank Williams Jr.

Hank Williams Jr. ain’t gonna’ be held to the same standards as his daddy. He makes his own rules. He’s gonna’ drank, roll smoke, and live out all the songs he wrote.

Pop

BITCH // Meredith Brooks

My middle school anthem right here, y’all. Who said all girls had to be innocent and sweet, anyway? Screw that noise. “I’m a little bit of everything all rolled into one.” Boom.

My  favorite Maverick song

30/30-150 // Stone Sour

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Maverick Brand Archetype.

Talk about sparking a revolution.
I tried to tell you but you simply obeyed  •  They didn’t listen so they threw you away
Now all you do is talk  •  I don’t wanna hear your bullshit  •  Is this what you want?

#CMFT

Instagram profiles the Maverick will love to follow

Maverick Brand Archetype

Maverick Archetype inspiration on Pinterest

Maverick Brand Archetype

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Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!
I had about 867 different things I wanted to put in this section, but I finally narrowed it down to these 3.

You can’t have a Maverick page without Grumpy Cat. He’s should be the official symbol, right?

Follow Grumpy Cat

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Hi! Hi! Hi!

I’m Brooke Lawson

I work with service-based entrepreneurs, who are tired of having cookie-cutter, “me-too” businesses that look and sound exactly like every else, and I help them to instead create a highly profitable brand that reflects their true personality and attracts their ideal clients like a freakin’ magnet.

But I’m not just a Brand Strategist, I’ve always been a creative at heart and I refuse to give it up. That means my VIP packages also include done-for-you design assets, too! As a one-on-one client, you also get:

  • a custom logo design
  • a beautiful WordPress website
  • done-for-you copywriting
  • social media graphics and templates
  • marketing materials

And here’s the best part… not only will it look DAMN GOOD, but since I’ll know your brand inside and out after working together, all of those materials are 100% representative of YOUR brand, YOUR goals, and YOUR personality. Pretty cool, right?

But here’s the thing…

Caregiver Brand Archetype

Human brains are crazy, complex, amazing things, y’all

No one that has ever existed fits perfectly inside only 1 of 12 boxes.

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.