Challenges the status quo
Passionate and empowered
Unafraid to take risks
Can be destructive/dangerous
Easy to “cross the line”
Often alienates friends/supporters
To inspire radical change
To do things differently/better
To be free from establishment
Being weak or powerless
Being seen as boring
Being seen as a sellout
The rules were made to be broken.
Maverick Brand Examples
Click the logos 👇🏻 to see how even the biggest brands utilize their Maverick Brand Archetype.
List of adjectives that appear on every Brand Archetype page
Maverick Brand Archetype
Maverick Brand Archetype
My fav internet entrepreneur
Maverick Brand Archetype
I love me some Mavericks. I’m always drawn to them. I think it’s because they aren’t scared to say all the things I want to say. But I’m workin’ on that.
I think sometimes they get a bad rap, but they’re mostly just misunderstood. Luckily, they don’t care.
And in the spirit of breaking all the rules, I’m giving you my TWO favorites instead of just one.
Ash Ambirge // The Middle Finger Project
Oh how I want to be best friends with Ash. #girlcrushinghard
I mean, her whole business revolves around giving people the middle finger. To say I connect with her messaging deeply would be the understatement of the century.
She also has some effing amazing products for sale. I’ve bought pretty much everything she sells and you should, too.
Mark Manson // Doesn’t Give a F*CK
Oh how I want to be best friends with Mark, too. #boycrushinghard
His book is called “The Subtle Art of Not Giving a F*uck” and it’s freaking amazing. I read it in like, 2 days. Then I read it again immediately. And I’m subscribed to his articles. I’d subscribe twice if that meant anything.
Mavericks don’t just break rules for the hell of it. They’re agents of change. And Mulan is no exception. She isn’t afraid to do whatever it takes to protect her family. Even pretending she’s a dude.
I’m all for kids being a little rebellious and pushing boundaries. But Sid catapulted over “the line” into out-of-freaking-control territory. He’s sadistic, destructive, and generally just a dick.
Sirius ain’t afraid to break aaallll the rules. He’s was a rebel from the beginning when he was sorted into Gryffindor instead of Slytherin. Then, he busted outta’ Azkaban to expose Ron’s rat for the murderous traitor he was. RIP, bro.
The “shadow side” of the Maverick would includes descriptors like destructive, dark or bad, out of control, and illegal. I don’t think anyone would argue that Lucius fits the bill.
Wolverine / James Howlett
He’s a total loner, kind of a misfit, and definitely a revolutionary. He does whatever the eff he wants and he hates rules. Plus, he’s Hugh Jackman, so he’s automatically awesome.
Yeah, sometimes Elektra is bad. But sometimes she’s not. She pretty much just does whatever she feels like doing and she doesn’t really care what anyone thinks about it. She’s a badass.
Sure, he’s got his flaws (like bangin’ his sister, among other things). And killing his boss didn’t do much for his popularity – even though he was crazy and probably deserved it – it sure as heck started a revolution.
THE WORST EVER
He might be one of the most evil characters that has ever existed. He murders his whole family, cuts off Theon’s favorite appendage, and “takes advantage” of Sansa. Fortunately, she feeds him to some hungry dogs.
My favorite part…Music
Rock n roll, baby
World on Fire // Slash & Myles Kennedy
Sometimes you’ve gotta’ burn what’s holding you back. Myles said it’s about “living your life with no regrets. Doing what you want – doing whatever makes you happy.” Sooo…sex, drugs, and rock n roll, obviously.
Family Tradition // Hank Williams Jr.
Hank Williams Jr. ain’t gonna’ be held to the same standards as his daddy. He makes his own rules. He’s gonna’ drank, roll smoke, and live out all the songs he wrote.
BITCH // Meredith Brooks
My middle school anthem right here, y’all. Who said all girls had to be innocent and sweet, anyway? Screw that noise. “I’m a little bit of everything all rolled into one.” Boom.
My favorite Maverick song
30/30-150 // Stone Sour
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Maverick Brand Archetype.
Talk about sparking a revolution. I tried to tell you but you simply obeyed • They didn’t listen so they threw you away Now all you do is talk • I don’t wanna hear your bullshit • Is this what you want?
Instagram profiles the Maverick will love to follow
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!
I had about 867 different things I wanted to put in this section, but I finally narrowed it down to these 3.
You can’t have a Maverick page without Grumpy Cat. He’s should be the official symbol, right?
Follow Grumpy Cat
Hi! Hi! Hi!
I’m Brooke Lawson
I work with service-based entrepreneurs, who are tired of having cookie-cutter, “me-too” businesses that look and sound exactly like every else, and I help them to instead create a highly profitable brand that reflects their true personality and attracts their ideal clients like a freakin’ magnet.
But I’m not just a Brand Strategist, I’ve always been a creative at heart and I refuse to give it up. That means my VIP packages also include done-for-you design assets, too! As a one-on-one client, you also get:
a custom logo design
a beautiful WordPress website
social media graphics and templates
And here’s the best part… not only will it look DAMN GOOD, but since I’ll know your brand inside and out after working together, all of those materials are 100% representative of YOUR brand, YOUR goals, and YOUR personality. Pretty cool, right?
But here’s the thing…
Caregiver Brand Archetype
Human brains are crazy, complex, amazing things, y’all
No one that has ever existed fits perfectly inside only 1 of 12 boxes.
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.