Strength doesn’t come from what you do…

it comes from overcoming the things you thought you couldn’t.

What the eff even are archetypes?!

Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business + life.

Let’s dive the heck in.

Strengths

Symbols of bravery
Deliver results, not excuses
Highly disciplined & masterful

Goals

To leave a legacy
To prove their value and skill
To be seen as good, moral citizens

Weaknesses

Can be arrogant or ruthless
Prone to aggressive behavior
Their sacrifices create loneliness

Fears

Failure
Being weak or incompetent
Showing vulnerability

Warrior
Rescuer
Winner
Soldier
Crusader
Savior

Real life Hero Brands

Click the logosto see how even the biggest brands utilize their archetypes.

Hero Brand Archetype

Skilled
Disciplined
Courageous
Assertive
Confident
Resilient

Now that we’ve covered the basics…

Let’s dig into the FUN stuff, yo!

Hero Brand Archetype

TV Show

Emojis

Hero Brand Archetype

Online Entrepreneurs

Hero entrepreneurs are some of the most inspirational. They’re usually strong, they use tough love, they push you to your limits, and they support you every step of the way.

Lewis Howes // Hero of his own story

I love Lewis Howes.

He teaches you to rise the eff up. He teaches you to show up consistently and work for what you want. He teaches you to dream BIG and to not care if others don’t get it.

“No one is going to give you the power to develop your mental strength, emotional intelligence and physical health to have the life you want. That’s between you and you!” – My fav quote from Lewis Howes

Follow Lewis:   
                  

Hero Brand Archetype

Fictional Characters

Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Hero Archetype.

THE GOOD Side

Merida

Merida is a brave (obviously) and strong-willed, but she really doesn’t want to be a princess. When she accidentally turns her mom into a bear, they’re able to bond and learn from each other to put their family back together.

THE BAD Side

Shere Khan

Shere Khan is powerful, charming, terrifying, and he’s got the jungle right where he wants it. He uses fear to intimidate the rest of the animals, making him a perfect example of what happens when Heroes turn to the dark side.

THE GOOD Side

Black Widow

I have a little bit of a girl crush on Natasha. She’s highly skilled and a total badass. Oh, and wasn’t she a ballerina, too?! That takes some serious determination right there. #iloveyou

THE BAD Side

The Punisher

Oh man, Frank Castle is the ultimate Hero-turned-crazy-revenge-killer. I mean, yes, technically he murders a bunch of people. But they were all pretty terrible people that kinda deserved it. I like him.

THE GOOD Side

Harry Potter

Umm… duh. I really don’t think I need to type anything in this box. But I like balance in my web design. I am a (perfectionist) Creator Archetype after all. This should be enough text to make it look even.

THE (one time) BAD Side

James Potter

I know he’s not really bad. But when he was younger, he was kind of an arrogant a-hole. Especially to Snape, remember? Luckily, he grew out of it. Let’s just chalk it up to teenage hormones.

THE GOOD Side

Daenerys Targaryen

Mother of Dragons. Khaleesi. My other girl crush. Dany is far and away my favorite character on this whole show. She’s strong and fierce, she handles every situation with grace, and she’s even fireproof. #win

THE (kinda) BAD Side

Sandor Clegane

He’s not all bad either, but he definitely has a few of the Hero’s shadow characteristics. He’s ruthless and arrogant, but he did get his faced burned for playing with a toy. So maybe cut him some slack?

Hero Brand Archetype

My favorite part… Music! 

My favorite part… Music!  

Rock n roll, baby

Indestructible // Disturbed

Have you ever heard a better song in your life to get you pumped the heck up to kick some ass? “Determination that is incorruptible.” #boom

Country

Goodbye Earl // Dixie Chicks

While it’s almost the polar opposite of Disturbed, it’s pretty heroic how Maryann and Wanda stepped up and took care of business, right?!

Pop

Roar // Katy Perry

“I got the eye of a lion and a tiger and a champion, and you’re gonna hear me roar (oar, oar, o-a-o-a-rrr).” Or something like that. I don’t listen to pop music. #sorrynotsorry

My favorite Hero song

Rise Today // Alter Bridge

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Hero Brand Archetype.

Alter Bridge is one of absolute favorite bands ever.
I think I might actually be in love with Myles Kennedy.

Hero Brand Archetype

Social media profiles the Hero will love to follow

@marines

Click to follow on Instagram

@kayla_itsines

Click to follow on Instagram

@backtheblueofficial

Click to follow on Instagram

@marvel

Click to follow on Instagram

Hero Brand Archetype

Pin this page!

Hero Brand Archetype

Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!

Overly Manly Man

These meme’s are hilarious. And the just happen to fit the Hero Brand Archetype perfectly. You’re welcome.

Follow the manliest meme in the world:      

Hero Brand Archetype

Hey new friend!

 

Hey there, I’m Brooke!

I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.

I just want you to focus on being you.

Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.

Just let me teach you how to finally use it.

Learn how I can help

I know this was super fun and all, buuuuut….

Human brains are crazy, complex, amazing things, y’all

No one fits perfectly inside only 1 of 12 boxes

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.

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DESIGNED BY ME, DUH.
GET THE TEMPLATE HERE