hero_brand_archetype_gofilament

Warrior

Rescuer

Winner

Soldier

Crusader

Savior

Let’s get to know the Hero Brand Archetype

If you didn’t know already, Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my article over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my attempt at giving you the best motherloving look at the Hero Archetype you’ve ever seen.

Let’s dive the heck in.
Already know the basics? Jump to the good stuff👇🏻

Strengths

Symbols of bravery
Deliver results, not excuses
Highly disciplined & masterful

Weaknesses

Can be arrogant or ruthless
Prone to aggressive behavior
Their sacrifices create loneliness

Goals

To leave a legacy
To prove their value and skill
To be seen as good, moral citizens

Fears

Failure
Being weak or incompetent
Showing vulnerability

Motto

Where there’s a will, there’s a way.

Hero Brand Examples

Click the logos 👇🏻 to see how even the biggest brands utilize their Hero Brand Archetype.
hero_brand_archetype_gofilament
hero_brand_archetype_gofilament
hero_brand_archetype_gofilament
hero_brand_archetype_gofilament

List of adjectives that appear on every Brand Archetype page

Skilled

Disciplined

Courageous

Assertive

Confident

Resilient

TV show

Hero Brand Archetype

hero_brand_archetype_gofilament

Emojis

Hero Brand Archetype

hero_brand_archetype_gofilament
hero_brand_archetype_gofilament
hero_brand_archetype_gofilament
hero_brand_archetype_gofilament

My fav internet entrepreneur

Hero Brand Archetype

Hero entrepreneurs are some of the most inspirational. They’re usually strong, they use tough love, they push you to your limits, and they support you every step of the way.

Lewis Howes // Hero of his own story

I love Lewis Howes.

He teaches you to rise the eff up. He teaches you to show up consistently and work for what you want. He teaches you to dream BIG and to not care if others don’t get it.

“No one is going to give you the power to develop your mental strength, emotional intelligence and physical health to have the life you want. That’s between you and you!” – Lewis Howes

Follow Lewis

hero_brand_archetype_gofilament

Fictional characters

hero_brand_archetype_gofilament
brand_archetype_gofilament

THE GOOD

Merida

Merida is a brave (obviously) and strong-willed, but she really doesn’t want to be a princess. When she accidentally turns her mom into a bear, they’re able to bond and learn from each other to put their family back together.
hero_brand_archetype_gofilament
brand_archetype_gofilament

THE BAD

Shere Khan

Shere Khan is powerful, charming, terrifying, and he’s got the jungle right where he wants it. He uses fear to intimidate the rest of the animals, making him a perfect example of what happens when Heroes turn to the dark side.
brand_archetype_gofilament

THE GOOD

Harry Potter

Umm… duh. I really don’t think I need to type anything in this box. But I like balance in my web design. I am a (perfectionist) Creator Archetype after all. This should be enough text to make it look even.
hero_brand_archetype_gofilament
brand_archetype_gofilament

THE BAD (ONCE)

James Potter

I know he’s not really bad. But when he was younger, he was kind of an arrogant a-hole. Especially to Snape, remember? Luckily, he grew out of it. Let’s just chalk it up to teenage hormones.
hero_brand_archetype_gofilament
hero_brand_archetype_gofilament
brand_archetype_gofilament

THE GOOD

Black Widow / Natasha Romanova

I have a little bit of a girl crush on Natasha. She’s highly skilled and a total badass. Oh, and wasn’t she a ballerina, too?! That takes some serious determination right there. #iloveyou
hero_brand_archetype_gofilament
brand_archetype_gofilament

THE BAD-ISH

The Punisher / Frank Castle

Oh man, Frank Castle is the ultimate Hero-turned-crazy-revenge-killer. I mean, yes, technically he murders a bunch of people. But they were all pretty terrible people that kinda deserved it. I like him.
brand_archetype_gofilament

THE GOOD

Daenerys Targaryen

Mother of Dragons. Khaleesi. My other girl crush. Dany is far and away my favorite character on this whole show. She’s strong and fierce, she handles every situation with grace, and she’s even fireproof. #win
hero_brand_archetype_gofilament
brand_archetype_gofilament

THE KIND-OF-BAD

The Hound / Sandor Clegane

He’s not all bad either, but he definitely has a few of the Hero’s shadow characteristics. He’s ruthless and arrogant, but he did get his faced burned for playing with a toy. So maybe cut him some slack?
hero_brand_archetype_gofilament

My favorite part… Music

Rock n roll, baby

Indestructible // Disturbed

Have you ever heard a better song in your life to get you pumped the heck up to kick some ass? “Determination that is incorruptible.” #boom

Country

Goodbye Earl // Dixie Chicks

While it’s almost the polar opposite of Disturbed (I struggled putting these songs on the same page…), it’s pretty heroic how Maryann and Wanda stepped up and took care of business.

Pop

Roar // Katy Perry

“Cuz I am a champion, and you’re gonna hear me roar (oar, oar, o-a-o-a-rrr).” Or something like that.

My  favorite Hero song

Rise Today // Alter Bridge

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Hero Brand Archetype.

Alter Bridge is one of absolute favorite bands ever.
I think I might actually be in love with Myles Kennedy.

Instagram profiles the Hero will love to follow

Hero Brand Archetype

Hero Archetype inspiration on Pinterest

Hero Brand Archetype

brand_archetype_filament-branding_pin_hero

Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!

Overly Manly Man

These meme’s are hilarious. And the just happen to fit the Hero Brand Archetype perfectly.

You’re welcome.

Follow the manliest meme in the world

hero_brand_archetype_gofilament
brooke-lawson-filament-branding-brand-boldly-brand-spotlight

Hi! Hi! Hi!

I’m Brooke Lawson

I work with service-based entrepreneurs, who are tired of having cookie-cutter, “me-too” businesses that look and sound exactly like every else, and I help them to instead create a highly profitable brand that reflects their true personality and attracts their ideal clients like a freakin’ magnet.

But I’m not just a Brand Strategist, I’ve always been a creative at heart and I refuse to give it up. That means my VIP packages also include done-for-you design assets, too! As a one-on-one client, you also get:

  • a custom logo design
  • a beautiful WordPress website
  • done-for-you copywriting
  • social media graphics and templates
  • marketing materials

And here’s the best part… not only will it look DAMN GOOD, but since I’ll know your brand inside and out after working together, all of those materials are 100% representative of YOUR brand, YOUR goals, and YOUR personality. Pretty cool, right?

But here’s the thing…

Caregiver Brand Archetype

Human brains are crazy, complex, amazing things, y’all

No one that has ever existed fits perfectly inside only 1 of 12 boxes.

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.