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Artist

Entrepreneur

Dreamer

Visionary

Storyteller

Inventor

Let’s get to know the Creator Brand Archetype

If you didn’t know already, Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.

If you wanna’ know more about the Jung’s theory, you can read my article over here, or you could just Google it. There are about a gajillion and one articles out there that talk about them.

So instead of trying to summarize his life’s work, this page is my attempt at giving you the best motherloving look at the Creator Archetype you’ve ever seen.

Let’s dive the heck in.
Already know the basics? Jump to the good stuff👇🏻

Strengths

Thinking “outside the box”
Pushing boundaries
Skillfully executing abstract ideas

Weaknesses

Extreme perfectionism
Sometimes impractical
Can be insensitive or arrogant

Goals

To create things of lasting value
To continually enhance their skill
To fully express themselves

Fears

Mediocrity
Being seen as a sellout
Not being able to execute a vision

Motto

If you can imagine it, you can do it.

Creator Brand Examples

Click the logos 👇🏻 to see how even the biggest brands utilize their Creator Brand Archetype.
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List of adjectives that appear on every Brand Archetype page

Creative

Authentic

Imaginative

Skilled

Expressive

Innovative

TV show

Creator Brand Archetype

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Emojis

Creator Brand Archetype

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My fav internet entrepreneur

Creator Brand Archetype

The Creator is one of my favorite Brand Archetypes because it’s my primary Brand Archetype. So I’m just a little bit biased.

But here’s the cool thing: pretty much every, single entrepreneur that has ever existed has at least a little bit of the Creator somewhere in them. You have to be a creative thinker to be an entrepreneur. There’s no way around it.

Paul Jarvis // Online Course Creator

Paul is my favorite example of the Creator for one reason – simplicity.

I love the simplicity of his brand. Everything from his marketing strategies to his website design are incredibly simple and incredibly clear. His homepage says “I help people build better (not bigger) businesses.” And he embodies that mission in every piece of content he creates.

Oh, and he’s KILLING IT with his “Sunday Dispatches” newsletter. It has fantastic content and I look forward to it every week.

Follow Paul

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Fictional characters

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THE GOOD

Flik

Flik is the ultimate Creator. Honestly, he’s an entrepreneurial genius. His inventions are pretty sweet, and he never gives up! Even when all the other ants think he’s crazy, he saves them from the evil Hopper and his gang of jerks.
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THE BAD

Syndrome / Buddy Pine

Syndrome represents the dark side of the Creator Archetype. He’s obsessive and arrogant, but he’s incredibly smart and his inventions are pretty amazing. Creator villians are usually the hardest ones to defeat!
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THE GOOD

Cedric Diggory

Before Robert Pattinson went all sparkly-emo, he was Cedric Diggory in HP. Cedric was highly skilled and a natural leader, making him a perfect Creator. But then he got murdered. Ugh.
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THE BAD

Voldemort / Tom Riddle

Gah, isn’t he such a good villain?! I mean, he’s just so terrible, but he’s so smart, right? My personal fav is the Chamber of Secrets when he uses a book to wreak all kinds of havoc. He really is the BEST Creator villain.
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THE GOOD

Daredevil / Matt Murdock

Matt’s powers are truly incredible. He went blind in an accident as a kid, but since then, he has continued to develop enhanced control and skill to express himself (and kick ass) with his other 4 senses.
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THE BAD

Mystique

Mystique is a mutant / supervillian / assassin / shapeshifter / Creator Archetype. She’s highly skilled at mimicking others, both in appearance and voice, which she uses to her advantage.
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THE GOOD

Samwell Tarly

Sam could easily have been a Sage, but not today! His Creator side is often overlooked. He’s a highly intelligent, outside-the-box thinker that saves the day on more than one occasion with his creative thinking.
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THE BAD

Joffrey Baratheon

Yikes. Remember I said that Creators usually make the worst villains (best villains?) and Joffrey is no exception. This guy is just pure evil. But it does takes some serious creativity and imagination to come up with the shit he pulls.
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My favorite part… Music

Rock n roll, baby

Words As Weapons // Seether

“All I really want is something beautiful to say.” That pretty much sums up the Creator mentality. We (I’m a creator!) have a strong internal drive to express and create on our own terms.

Country

The Devil Went Down to Georgia // Charlie Daniels Band

I mean, how confident must you be in your craft to challenge the actual devil…? But good thing Johnny’s a Creator because he is the best there’s ever been.

Pop

Applause // Lady Gaga

One of the flaws of a Creator is the tendency to be a bit of a prima-donna. But hey, at least we have the skill to back it up!

My  favorite Creator song

Live Loud // Eye Empire

If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.

Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.

So it’s only fitting that this is my favorite song for the Creator Brand Archetype.

I absolutely love this song.
It embodies all of the positive and negative aspects that the Creator lives with day-to-day.

Instagram profiles the Creator will love to follow

Creator Brand Archetype

A post shared by etsy (@etsy) on

A post shared by Guy Tang® (@guy_tang) on

A post shared by Ali Brown (@alibrownie) on

A post shared by Tattoodo (@tattoodo) on

Creator Archetype inspiration on Pinterest

Creator Brand Archetype

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Random internet thing

You never know what’s gonna’ show up in this section

It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!

SAMANTHA JAMES // JUST FRIENDS

Okay, this is totally a joke. #duh

But I am in love with this movie. I watch it approximately 186 times every year. And this clip is my favorite.

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Hi! Hi! Hi!

I’m Brooke Lawson

I work with service-based entrepreneurs, who are tired of having cookie-cutter, “me-too” businesses that look and sound exactly like every else, and I help them to instead create a highly profitable brand that reflects their true personality and attracts their ideal clients like a freakin’ magnet.

But I’m not just a Brand Strategist, I’ve always been a creative at heart and I refuse to give it up. That means my VIP packages also include done-for-you design assets, too! As a one-on-one client, you also get:

  • a custom logo design
  • a beautiful WordPress website
  • done-for-you copywriting
  • social media graphics and templates
  • marketing materials

And here’s the best part… not only will it look DAMN GOOD, but since I’ll know your brand inside and out after working together, all of those materials are 100% representative of YOUR brand, YOUR goals, and YOUR personality. Pretty cool, right?

But here’s the thing…

Caregiver Brand Archetype

Human brains are crazy, complex, amazing things, y’all

No one that has ever existed fits perfectly inside only 1 of 12 boxes.

That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.

Learn more about the other Brand Archetypes by clicking the images below.