Okay guys, here’s the bottom line: every single business – no matter how small – needs a good brand. All of them. Let me say it again. You NEED a brand.
Get it tattooed on your butt.
Say it with me… “BRANDING IS REALLY IMPORTANT.”
Hi, I’m Brooke Lawson.
I am a branding consultant for small, service businesses in Owasso, Oklahoma. I have degrees in both Graphic Design and Marketing if that kind of thing is important to you. If you wanna know more, here are a few more fun facts about me.
Okay, now you know me, so let’s get back to it.
WHY should you care about branding?
Good Brands SELL THEMSELVES
If you’re anything like me, then you hate the “traditional” sales methods. I mean I really hate them. Like I would rather chew on a piece of aluminum foil than go to a networking event. I end up saying something really stupid (read: inappropriate) and offending someone… every. time.
I also hate getting hung up on cold calling, building “rapport” by pretending I also enjoy competitive duck herding in my free time (it’s a thing), and telling potential clients I love their hideous shirt/chihuahua/shoelaces to make small talk.
But guess what? That’s where a BRAND comes in handy. A really cool thing happens when you get super clear on your brand messaging and only target your ideal client – the ones you actually want to work with. A strong brand message will speak to your ideal clients so they can identify themselves as a good match. They’ll be able to read the copy on your website, newsletter, bathroom wall (no judgement) and they’ll KNOW that you’re speaking directly to THEM. They’ll think, “Wow, [Your Company Name] totally gets me. Let’s do this!”
Good Brands create LOYAL CUSTOMERS
The best brands are truly authentic. They aren’t scared to be 100% themselves. They know it’s okay to be disliked by some because they’ll be adored by their ideal customer – the only ones that really matter. This kind of authenticity will resonate with them in ways that nothing else can.
People want to do businesses with companies they like and trust. But even more importantly, they want to do business with other PEOPLE – people that understand their needs and can make them feel all warm and fuzzy inside. Brand loyalty runs deep y’all.
So... are your BS Alarms going off?
It’s cool. Mine would be, too.
Are you thinking, “Okay, I get it. But what the eff is a brand anyway? I already have a logo. Isn’t that my brand?”
The quick answer is no.
A logo is not your brand. A logo, website, and pretty printed brochures should be the icing on top of your brand cake. These elements should reinforce your message and drive your target customers to be engaged, involved, and excited about your brand! And they’re great! But they’re the LAST step in the process.
How do I get a DAMN GOOD brand, you ask?
You get clear on everything.
Clarify your goals, your target customers, your messaging, and get your head in the game. Then, you decide what you want your business to look like, and you make a plan to get there.
It really is that simple. It just isn’t easy… if it were easy, everyone would do it.
But don’t worry, I’m here to help!
This is exactly where we start at Filament Branding. Everyone starts out with a Focus Session to walk through your business and see where you are currently, what has been working, what sucks, and where you want to go in the future. And the best part? It ends with a concrete plan for exactly how to make it happen. For real.
Sure, you could DIY, or you could take your plan to a website developer, a copywriter, a graphic designer, or your great-aunt Suzy who builds websites in her free time.
But that takes a shit-load of time, probably some tears, tons of person-wrangling, and a lot of hair-falling-out stress. Wouldn’t it be better to have someone who already understands your brand, your message, and your goals create it for you?
SEO is fun, right? [insert sarcasm] But the truth is, it isn’t that hard for small, local businesses. I know, I know, some people probably disagree. But, for a local landscaper that isn’t trying to be the end-all, be-all of landscaping for the entire country, they don’t really need to be number 1 on Google for a search of lawncare, am I right?
You only need your ideal customers to find your services. For example, I could say that I do graphic design in Tulsa or Tulsa graphic design. Or that I do small business branding in Owasso, Oklahoma or Owasso small business branding. But all of those are so boring… and they don’t really communicate my value. They’re just keywords to get people here.
Plus, what about all of the other things I can do? Things like Tulsa website design or WordPress design Tulsa? Tulsa marketing strategy? Strategic marketing Oklahoma? And what about branding in Oklahoma City? Jenks? Sapulpa?
See how it gets really repetitive? And awkward? And you still aren’t really sure what exactly I do by reading those words, right? And also, they aren’t grammatically correct. I hate that.