Hi, I’m Brooke.

I’m a brand strategist for service-based entrepreneurs who are ready to create a business that’s powered by their true passion and purpose.
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Here’s the thing…

You don’t want to create another cookie-cutter, “me-too” business that sucks all of the time, energy, and happiness out of your life.

 

F that.

 

What you really want is a business that is purposefully and intentionally designed to create your own version of success.

 

I’m talkin’ about the kind of success that gives you the freedom {and profit margins} to wake up every day and do the work you want to do without any of the fear and overwhelm that have been holding you back.

 

You can choose travel.

You can choose family.

You can choose to buy the fanciest bottle of whiskey at the liquor store.

You can choose to spend your time the way you want to spend it.

 

And you can have the financial resources to make it all happen.

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You wanna’ know how to do it?

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You need to build a brand.
And it needs to be damn good.

DAMN • GOOD • BRANDS
/dam/ /ɡo͝od/ /brand/
noun

1. intentional; “I did this on purpose.”
You make decisions based solely on your goals. You don’t do things because it’s what you’re “supposed” to do. Or because it’s what everyone else and their dog is doing. You do things that are right for you and that lead you toward your goals.

 

2. impassioned; “I stand for (or against) something. Passionately.” 
You believe in the service you provide with your whole entire heart, soul, and left pinky toe.

 

3. profitable; “I charge premium prices. And I deserve them.”
You aren’t just offering any ol’ service. You pride yourself on providing the highest quality service and over-delivering on everything you do. Your work provides incredible value to your clients and is worthy of big honkin’ paydays.

 

4. personal; “I infuse my badass personality into my business.”
You understand that people make decisions with their emotions – not their brains – so you use your Brand Archetype to help you to make deep, meaningful connections with your ideal audience. And they freakin’ love you for it.

 

5. attractive; “I look DAMN GOOD.”
Your brand assets are genuinely representative of who you are as a person. Your website looks like you, sounds like you, feels like you, and attracts your ideal clients like a magnet. None of that cookie-cutter crap is allowed here.

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Okay. It’s time for me to slap down some honesty.

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Listen up, y’all.
Branding takes balls.

Here’s what it’ll take to make it happen

Heart / Soul / Fire / Passion / Whatever you wanna’ call it
If you’re starting a business only to make money, you will fail. #justsayin
You’ve gotta have a healthy level of “give-a-shit” to back you up.
That’s what keeps you going when things get tough.

 

Initiative / Stick-to-it-ive-ness
This stuff is hard.
I know we’d all love for someone to tell us exactly what to do and exactly how to do it… but that’s not how this works.
You want your brand feel authentic and genuine to you, right?
Then you’ve gotta’ be prepared to step up and do the work.

Luckily, I know how to make it really effing fun.

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