Hi, I’m Brooke.
I’m a brand strategist and I help entrepreneurs own their personality unapologetically, do the work they love for clients they love, and create their own version of success.
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Because here’s the thing…

You don’t want to create another cookie-cutter, “me-too” business that sucks all of the time, energy, and happiness out of your life.

 

Eff  that.

 

What you really want is a business that is purposefully and intentionally designed to create your own version of success.

 

I’m talkin’ about the kind of success that gives you the freedom {and profit margins} to wake up every day and do the work you want to do without any of the fear or overwhelm that’ve been holding you back.

 

You can choose travel.

You can choose family.

You can choose to buy the fanciest bottle of whiskey at the liquor store.

You can choose to spend your time the way you want to spend it.

 

And you can have the financial resources to make it all happen.

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You wanna’ know how to do it?

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You need to build a brand.

And  it  needs  to  be  damn  good.

DAMN • GOOD • BRANDS
/dam/ /ɡo͝od/ /brand/
noun

1. intentional; “I did this on purpose.”
You make decisions based solely on your goals. You don’t do things because it’s what you’re “supposed” to do. Or because it’s what everyone else and their dog is doing. You do things that are right for you and that lead you toward your goals.

 

2. impassioned; “I stand for (or against) something. Passionately.” 
You believe in the service you provide with your whole entire heart, soul, and left pinky toe.

 

3. profitable; “I charge premium prices. And I deserve them.”
You aren’t just offering any ol’ service. You pride yourself on providing the highest quality service and over-delivering on everything you do. Your work provides incredible value to your clients and is worthy of massive paydays.

 

4. personal; “I infuse my badass personality into my business.”
You understand that people make decisions with their emotions – not their brains – so you use your Brand Archetype to help you to make deep, meaningful connections with your ideal audience. And they freakin’ love you for it.

 

5. attractive; “I look DAMN GOOD.”
Your brand assets are genuinely representative of who you are as a person. Your website looks like you, sounds like you, feels like you, and attracts your ideal clients like a magnet. None of that cookie-cutter crap is allowed here.

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Okay. It’s time for me to slap down some honesty.

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Listen up, y’all.
Branding takes balls.

Here’s  what  it’ll  take  to  make  it  happen

Heart / Soul / Fire / Passion / Whatever you wanna’ call it
If you’re starting a business only to make money, you will fail. #justsayin
You’ve gotta have a healthy level of “give-a-shit” to back you up.
That’s what keeps you going when things get tough.

 

Cajones / Brass Ovaries / Guts / Huevos Rancheros
Not everyone is going to like you. That’s a good thing. Not everyone is going to “get it.” But the right people will.
So you gotta’ have the balls to own that shit anyway.
Because the world doesn’t need any more fake. It doesn’t need any more people pleasers.
We need more real businesses. We need you to be YOU.

 

and finally…

 

Initiative / Resilience / Stick-to-it-ive-ness
This shit is hard. I’m not gonna’ lie.
I know we’d all love for someone to tell us exactly what to do and exactly how to do it… but that’s not how this works.
You want your brand to feel authentic and genuine to you, right?
Then you’ve gotta’ be prepared to step up and do the work.

Luckily, I know how to make it really effing fun.

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